Greater Media on-air personalities will be featured in customized public service messages that will be aimed at educating listeners to the importance of driver safety and stressing the importance of not using cell phones or texting while driving. In addition, the campaign will utilize social media to get the word out. According to the NSC, distracted driving, regardless if it’s hands-free or handheld, is a dangerous threat to roadway safety.
“As our industry grapples with the growth of the connected car there is no topic more vital than distracted driving,” said Greater Media Vice President of Program Development Buzz Knight. “The Greater Media platform of stations is committed to communicating to our audiences the importance of driver safety.”
This is a sad commentary for broadcasting and society. Perhaps there was truth in Jon Gruber's assessment of America. For years we've had the federal and state governments paying for television, radio and other media ads to tell us what to think, how to live and what we can and cannot do as families. Now this. Another media campaign to hold our hands, babysit the underinformed and I don't care public and all because we refuse to take personal responsibility. All we need now is a campaign to teach us how to eat and act. Wait, we already have that coming from the White House too. Back to robot programming. We all need to feel good about ourselves, not offended and not uncomfortable.
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