GenMedia Partners Launches New Rep Firm

Gen Media Partners, a new integrated media representation company, launched today to steer the combined sales operations of McGavren Guild Media, Local Focus, Commercial Media Sales, HRN Radio Network, and MG Malls.

Kevin Garrity

The strategic alignment will keep the individual companies intact, while expanding the reach of their collective sales force of almost 50 sellers to new advertisers and new advertising categories by focusing on unique opportunities.  Kevin Garrity, a 26-year media executive who has been President and Chief Executive Officer of McGavren Guild Media and Local Focus, takes the reins at the helm of the newly formed organization.

“The altering marketplace doesn’t allow for stagnation,” stated Garrity.  “We are differentiating Gen Media Partners by proactively seeking new prospects for business development and by meeting the needs of advertisers with innovative solutions that deliver more revenue to our radio clients’ bottom line.  The days of repackaging existing avails for share and calling that new business are over.

“At Gen Media Partners we can multiply the impact of each individual company’s advertising relationships and reach across traditional media sales boundaries to bring new advertisers to radio.  We are initiating these conversations by leveraging all of the assets we represent -- radio, digital, events, concerts, and more – to take full advantage of every opportunity for revenue-generation,” Garrity continued.  “Our ability to expand to even more complementary platforms is essential for fueling new business and for increasing the value of our radio partnerships.”

Gen Media Partners has launched a new website.