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Monday, March 23, 2015

D/FW: KTCK Wins February Sports Battle

Overall sports talk listening was down in February resulting with SportsRadio KTCK 1310 AM / 96.7 FM The Ticket again taking first place among the three local sports talk stations, according to The Dallas Morning News.

In the book that covered Jan. 29 to Feb. 25, the finish among all listeners was: Ticket 1.7 share, KRLD 105.3 FM The Fan 1.5; KESN 103.3 FM ESPN 1.4.

In the hallowed demographic of men 25-54, which pays the bills, it was: Ticket 3.3, Fan 2.8 and ESPN 2.5.

25-54 weekdays from 6 a.m. to 7 p.m. when the high-dollar local talent works the breakdown was: Ticket 4.0, Fan 2.9, ESPN 2.7.

In the January ratings, the Fan finished ahead of the Ticket in men 25-54 for the month and in overall listeners. It was the first time since the three-way battle commenced with the birth of the Fan in December 2008 that the Ticket did not finish the leader of the pack.


Ratings data © Copyright 2015 Nielsen Audio. May not be quoted or reproduced without prior written permission from Nielsen Audio. The PPM ratings are based on audience estimates, and are the opinion of Nielsen Audio and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

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