Westwood One Doubles Up on CNBC Reports

Westwood One has announced an extension of its partnership with CNBC Business Radio, which includes expanded content with the addition of a second hourly business report. Due to marketplace demand, Westwood One is now offering two hourly reports to stations at both :20 and :50 past the hour, with re-feeds at :25 and :55 past the hour, from CNBC, the global leader in business news.  CNBC Business Reports currently air on more than 140 stations nationwide.

Nine of the top 10 DMA markets and 22 of the top 25 are taking CNBC business reports, including WCBS-AM/NY, KYW-AM/Philadelphia, WNEW-FM/Washington, DC, WINZ-AM/ Miami, WBAL/Baltimore, and KDKA-AM/Pittsburgh.  The robust station lineup is enhanced with the addition of top market Cumulus stations, including WLS-AM/Chicago, WMAL/Washington, and KCMO, Kansas City.  

Dennis Green, Westwood One’s SVP, Affiliate Sales, said, “Westwood One is delighted to expand the content that we offer affiliates in the business space.  CNBC is the best-in-class brand that listeners have grown to trust for many years and it’s evident by the number of new stations that are signing up.”    

“We are thrilled to be able to broaden our partnership with Westwood One,” said Nikhil Deogun, SVP & Editor in Chief, CNBC Business News.  “This will allow CNBC to bring its unparalleled global business content and insight to new audiences across the country.  In these volatile times, listeners need to know what’s happening with their money during the market day.”