Triton Digital Mobile Listening Up 50 Percent Y2Y

Rob Favre

Triton Digital unveiled its monthly Ranker for November 2014, providing insights into listening trends measured by the Webcast Metrics audience measurement platform.

The November 2014 Ranker shows an overall increase in streaming audio listening of around 25 percent compared to November 2013, despite a disruption during the week of Thanksgiving, which saw an 11 percent decline in Average Active Sessions. Also notable was the growth in mobile listening, up 50.7 percent compared to November 2013.

“While it was interesting to see the dramatic disruption in listening during Thanksgiving, the general trend for streaming audio continues to be a positive one,” said Rob Favre, CCO/GM Measurement & Analytics at Triton Digital. “Mobile listening truly shined in our November 2014 numbers, with strong growth year over year, and very little disruption over the holidays.”

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Thanksgiving week saw a general decrease in listening:

• Overall Average Active Sessision declined 11.3 percent during the week of Thanksgiving (M-F 6A-8P) when compared to the three weeks prior. Total AAS was down 30 percent on the Thursday and Friday of Thanksgiving week when compared to the other Thursdays and Fridays during the month.
• Mobile listening was near to flat (-0.9 percent) while desktop dropped by 24.3 percent. PurePlay listening was down just 8.3 percent, while broadcast streams declined by 29.5 percent.
• 69.2 percent of all listening took place on a mobile device (M-F 6A-8P) in November 2014. Compared to November 2013, mobile listening was up 50.7 percent.

Looking at listening on mobile vs. desktop in November 2014, Houston had the largest percentage of mobile listening (79 percent), followed by Los Angeles and Dallas-Ft. Worth, each at 76 percent. Boston and Washington DC were the least mobile listeners at 64 percent each.

Full results of the November 2014 Ranker:  Click Here.