Tampa Radio: 98.7 FM New Format "Bubba Radio"

UPDATE 2/2/2015 9:30AM:  Bubba Clem made Tampa's big announcement shortly after 9am concerning the new format for 98.7 FM.  The station is now branding as "Bubba Radio..No Rules Radio' and the format will feature the music Bubba likes.

The new format will be commercial free from 10a to noon right after Bubba's morning show concludes.

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Earlier Posting...

Bubba the Love Sponge and the Beasley Broadcasting Group have come to an agreement on the format for the BTLS's new home WHFS 98.7 FM and will make the announcement during the 9 a.m. hour of his show today according to WTSP-TV10.

Bubba and his crew – Manson, 25 Cent and Nedley Mandingo III – returned to the Tampa airwaves last month following a four-month hiatus.

WHFS 98.7 FM (50 Kw) Red=60dBu Coverage Area

The St. Petersburg-based station has been replaying the BTLS 6-10 a.m. morning show 24/7 as Bubba and Beasley went back and forth about its direction.

"It's unlike anything else that's ever been done before," explained Bubba when discussing what the other elements of the station will be.

All this week, listeners have heard possible format options and station nicknames. Bubba and his crew have solicited feedback over the airwaves and through social media.  Beasley Broadcasting has filed WBRN as new call letters for the station.

The Bubba Radio Network is based in Tampa and is heard on 10 stations from West Palm Beach to Reno, Nevada.