"Make the switch…and win cash!"
That's the boast from St. Louis freshly-launched Top40 Now96.3 as its launches the "2K A Day" switch-now giveaway. The Emmis station promises to give-away $200 an hour, 10 times a day from 9am to 7pm.
The Emmis station will give $200 to the correct Number texter at 80761, when they hear the winning keyword.
Now96.3 launched last Friday (See original posting: Click Here) and ignite the first Top40 radio war in quite some time. Now96.3 is waging war against iHeartMedia's hertiage Top40 KSLZ 107.7 FM. Z107-7 moved 4.8--5.7 (6+ AQH Total Week) in the Holiday PPMs just released. Now96.3 is using live-and-local personalities in the battle with Z107-7 which offers Elvis Duran during mornings. The line-up also includes the imported On The Air with Ryan Seacrest Show.
96.3FM as a Classic/Adult Hits KIHT had an upward tick 4.8--4.9. In 2014, while keeping a Classic Hits direction, KIHT added more music from the late 1980s to the early 2000s, in an Adult Hits-type format to compete against WARH 1065. FM /The Arch.
Sounds like a clever promotion but, like all stations, its nothing more than an attempt to buy attention and ratings. That's not what grabs and "holds" the numbers. What works is called effective "programming".
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