San Antonio: Alpha Launches Alternative on 103.3 The App

Alpha Media/San Antonio, TX has announced the launch of San Antonio’s Alternative Station, 103.3 The App on "103.3 The App" K277CX 94.1 T-FM in Terrell Wells and fed via KTFM 94.1 FM-HD2 Floresville, TX.  The station will target millennials ages 18-44.

“San Antonio is ground zero for the first station using our national service mark; The App. Alpha Media continues to innovate by launching the first app with a radio station attached to it. Many stations have an app, but only one app has a radio station attached to it,” remarked Scott Mahalick, Alpha Media Executive VP of Programming.

Alpha Media VP of Programming, Phil Becker commented, “With 103.3 The App, the broadcast paradigm has changed. True convergence has arrived, so much so that it’s our name. Wish you had an original station name? Now there’s an App for that.”

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Greg Martin, Director of Operations, added, “103.3 The App most certainly fills a void in the San Antonio market. This is a very exciting new sound unlike any heard in this market in many years”.

K277CX 103.3 FM (185 watts) Red=60dBu Coverage Area

“I’m thrilled to be programming San Antonio’s exclusive home for alternative music, 103.3 The App! So many hit records have been absent from this market over the past few years, but now that is finally going to change. We’ve positioned the station as the first app with a terrestrial FM signal, since prior to our launch, listeners had to seek out this format via other mediums. This is just one example of the forward thinking and creativity that listeners can expect from Alpha Media in 2015,” said Program Director, Pat Cerullo.

Download the App now from the Google Play or the App Store now. Just search “103.3 The App.”