RAB: Radio Revenue Off A Bit In 2014

Erica Farber

Radio ended Q4 and full year 2014 with revenues comparable to those reported at year-end 2013 and 2012, according to the Radio Advertising Bureau.  In addition, Radio’s Digital and Off-Air sectors delivered impressive growth rates throughout the year, which also saw slight dips in the Spot and Network sectors.

"Radio held its own in 2014 with Radio revenue remaining steady despite an economic climate which saw some businesses tightening their spending in Q4 due to reduced consumer confidence," said RAB’s President and CEO Erica Farber.

Farber noted that the increases in Digital revenue throughout the earlier year continued in Q4, and the year-over-year comparison was healthy versus double-digit gains for 2013 over 2012. "Digital revenue growth indicates that Radio is meeting marketers’ growing commitment to reach consumers via all digital ad channels, and this continued growth confirms Radio’s position as a true marketing partner," added Farber.

Radio’s Top 10 Advertisers in Q4 2014 (in rank order):

1. AT&T
2. Comcast Xfinity Cable Services
3. T-Mobile
4. McDonald’s
5. Verizon Wireless
6. GEICO
7. MetroPCS
8. Toyota Dealer Association
9. Safeway
10. PepsiCo

Radio’s Top 10 Spot categories in 2014 were (in rank order):

1. Auto Dealers/Dealer Groups/Manufacturers/Rentals
2. Communications/Cellular
3. Financial Services
4. Health Care
5. Professional Services
6. Restaurants
7. Television/Networks/Cable Providers
8. Insurance Companies
9. Grocery/Convenience Stores
10. Education

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