Memphis Radio: WKIM Flips From News To Classic HipHop

WKIM 98.9 FM in Memphis is now its newest Classic Hip Hop station, 98.9 The Vibe.

The station formerly known as News Talk 98.9 moved from a News Talk format to Classic Hip Hop at Noon Central Friday.

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The Vibe launched with wall-to-wall music, and comes on the heels of a number one ratings sweep at Cumulus’ Classic Hip Hop station 93.9 The Beat in Indianapolis. The Vibe has a totally unique take on Hip Hop, and gives Memphis Hip Hop fans big old school Hip Hop hits, mixed with some R&B “throwbacks” from the 80’s, 90’s and early 2000’s.

Mike McVay, Senior Vice President, Programming for Cumulus said: “The Vibe is designed to capture the spirit and complexity of Memphis. This city has birthed many music types of which this format is one more. 98.9 The Vibe IS classic hip hop."

WKIM 98.9 FM (100 Kw Hor, 98.1 Kw Ver) Red=60dBu Local Coverage Area

Danni Bruns, Program Director for 98.9 The Vibe said: “Memphis has always been at the forefront of music and now we have a new Vibe. My girlfriends and I will now enjoy 98.9 The Vibe while sipping our wine and reminiscing. This is our party station."

The Vibe will now battle Flinn Broadcasting's Bumpin' WIVG 96.1/96.3 FM W242CF in the Classic HipHop format.