ESPN "Hometown' To Target Market-Specific Audiences

ESPN Sales Launches “Hometown” to Serve Brands Targeting Market-Specific Audiences

ESPN is launching Hometown, a new division of ESPN’s Customer Marketing and Sales group that will focus on serving national brands looking to connect with fans in specific markets at their greatest passion point – their love of their favorite teams.

The group will represent in-market activations available across ESPN’s digital, mobile, radio and digital audio assets. Hometown’s introduction precedes the redesign of ESPN.com, which will unveil newly designed clubhouse pages with sophisticated geo-targeting capabilities and enhanced personalization of the fan experience.

JonPaul Rexing

“These opportunities allow an advertiser to complement a national buy or create a standalone market-level campaign,” said Wendell Scott, senior vice president of Multimedia Sales.

“ESPN Hometown will target specific markets with scale, through an unmatched combination of technology, personalization and team-focused content.”

Based in New York, N.Y., Hometown will be led by JonPaul Rexing, senior director of Hometown sales, who will report into Matt Genova, vice president of Multimedia Sales.