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Monday, January 12, 2015

Survey: Facebook Remains Most Popular


Facebook remains by far the most popular social media site with 71% of online adults using the platform, according to a new Pew Research survey.

While its growth has slowed, the level of user engagement with the platform has increased.

Other platforms like Twitter, Instagram, Pinterest and LinkedIn all saw significant increases over the past year in the proportion of online adults who now use their sites.

In addition to the 71% of online adults who use Facebook:
  • 28% of online adults use Pinterest, up from 21% in 2013.
  • 28% of online adults use LinkedIn, up from 22% in 2013.
  • 26% of online adults use Instagram, up from 17% in 2013.
  • 23% of online adults use Twitter, up from 18% in 2013.

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