Research: Streaming Services Get Teen TSL

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American Teens now spend more time with streaming audio services such as Pandora and Spotify than they do with AM/FM radio (including both over-the-air and the online streams of AM/FM stations), according to the fall 2014 “Share of Ear” report, new research from Edison Research.

“While AM/FM Radio listening leads by a significant margin among all other age groups, much of teens’ listening time has shifted to pureplay Internet audio services like Pandora and Spotify and others,” said Larry Rosin, President of Edison Research.  “This could be a lens into the future of audio usage.”

This finding is the first public release from the fall 2014 Share of Ear report. Share of Ear, a twice-yearly tracking study, is unique among audio measurement studies in that it evaluates all forms of audio, including AM/FM radio, streaming audio, owned music, podcasts, SiriusXM satellite radio, TV ‘cable radio’ channels (such as Music Choice), and others. The study is available via subscription. For more information, contact info@edisonresearch.com.

How the Study was Conducted:

Edison Research conducted a nationally representative study of 2,021 Americans ages 13 and older to measure their time spent listening to audio sources. Respondents completed a 24-hour diary of their audio listening on an assigned day. Diaries were completed both online and by-mail using a paper diary. Online diaries were completed November 4-15, 2014 and diaries by-mail were completed October 14-20, 2014. Diaries were completed in both English and Spanish.