LRN, AdLarge Media To Offer 24/7 Music Formats

Gary Schonfeld

Local Radio Networks, Inc. (LRN) has partnered with AdLarge Media to enter the 24/7 music radio format business, beginning with six initial offerings programmed to meet the needs of radio broadcasters.

The first six formats are Adult Contemporary, Hot Adult Contemporary, Mainstream Country, Classic Country, Classic Rock, and Oldies, with additional formats to be added soon.  AdLarge Media will provide exclusive national advertising sales representation for all of LRN’s 24/7 audio formats.

“LRN is not just entering the format business, they have elevated it with superior technology, unprecedented localization, and unparalleled service,” exclaimed Gary Schonfeld, Co-Founder and Co-Chief Executive Officer, AdLarge.  “The LRN platform delivers an opportunity for our national advertisers to connect with listeners in their hometowns, where they shop every day.”

LRN is designed to assist stations in becoming more profitable by reducing operating expenses while maximizing the local feel of every station (localization) with first class talent. This allows local station employees to spend more time on revenue-generating activities such as sales, promotions, and marketing.

Steve Swick

“As an independent broadcaster, I know first hand that stations have suffered from bland cookie-cutter programming and deteriorating service as a result of consolidation,” explained Steve Swick, Chief Executive Officer, LRN and Owner, Swick Broadcasting. “I knew there was a better, more efficient way to conduct the business of format broadcasting, and that’s how LRN was born.”

“When searching for a national advertising sales partner, I knew innately that AdLarge would be a good fit for LRN,” Swick continued.  “I have an affinity for Gary and Cathy’s entrepreneurship, and their reputation for customizing national campaigns to maximize the benefits of specific radio formats is in alignment with LRN’s needs.”

LRN has assembled a dream team of highly regarded national radio operations, programming executives, and experienced on-air talent. Announced today are Former VP of Finance for Westwood One, Chad Seng, who will serve as LRN’s Chief Financial Officer as well as former Westwood One Format Sales Manager for 24/7 Formats, Rick Honea, who will serve as Regional Affiliate Sales Manager with LRN. The LRN team will be bolstered by a veritable who’s who of broadcasting to be revealed in a series of imminent announcements.

Please reach out to LRN affiliate sales to schedule a demo and reserve a format:
+1 (720) 689-1099, info@localradionetworks.com, or www.localradionetworks.com.