Boston Radio: Dale Arnold Gets New WEEI Contract

Dale Arnold

Dale Arnold returned to Sports Radio WEEI 93.7 FM last April with a passion and a promise. The arrangement was simple: funnel that passion into drastically improved ratings, and the station promised a new contract.

Ten months after Arnold reclaimed his old seat alongside friend and colleague Michael Holley, the afternoon ratings are up 59 percent with WEEI's target audience of men 25 to 54, and their program routinely ranks in the top three, up from sixth last winter. Now, Arnold has his contract, and the station says the reconstruction of its afternoon show is all but complete.

"Dale Arnold has one of the most complete and diverse sports resumes in Boston broadcast history," said WEEI Brand Manager Kevin Graham. "He is the only person to have done play-by-play for the Patriots, Red Sox, Bruins, Celtics and Revolution in addition to having called college football, basketball and hockey. Most importantly, Dale's name is synonymous with class and character, and the impact he's made since returning full-time is undeniable."

Arnold has been a show host on WEEI since the station's inception, working with Eddie Andelman, Bob Neumeier and, most recently, as co-host of the popular Dale & Holley program. He is a two-time Emmy Award winner with NESN, where he also serves as host of Boston Bruins hockey telecasts.

"Words cannot properly express how excited I am to be able to continue as a talk show host for WEEI," Arnold said. "I have always enjoyed the opportunity to talk sports with the most passionate fans in America and am grateful for this 'second chance'. I have especially loved the opportunity to work with Michael again."

In November the station announced the signing of Jerry Thornton as a co-host with Arnold and Holley and digital columnist and blogger for the station's popular website, WEEI.com.