Spotify: Demand For Holiday Songs Starts Early

The demand for holiday music via Spotify starts to pick up early.

Glenn McDonald, who’s in charge of developing the genre algorithm at The Echo Nest, a research company owned by Spotify, provided FiveThirtyEight with the combined number of daily plays of two iconic Christmas tunes — “All I Want For Christmas Is You” by Mariah Carey and “White Christmas” by Bing Crosby — to serve as a sort of Spotify Christmas Industrial Average.

Looking at the demand for those two songs from Nov. 1 to Dec. 8, you can see a substantial jump in streams Dec. 1.

Tom's Take: FCC should revoke license of any station that plays 'Silent Night' by Stevie Nicks! Worst-ever!