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Friday, December 26, 2014

Milwaukee Radio: Goodbye Martini, Hello To The Party

WZTI 1290 AM /100.3 T-FM switched to a new rhythmic oldies at The Party at 5 p.m. Thursday, more than seven weeks after the stations shelved their adult-standards Martini Radio format in favor of Christmas music.

In a statement, the station says "rhythmic oldies" will draw from a "wide variety of artists from the '60s to the '90s and aimed at adults 35-54." Staple artists in the format include Diana Ross and the Supremes, The Bee Gees, Barry White, Donna Summer, KC and the Sunshine Band, Earth, Wind & Fire, Michael Jackson, Madonna and more.

The stations kicked off the new format Thursday with Prince's "1999" (as in "Tonight we're going to party like it's...").

W262CJ 100.3 FM (99 watts) 60dBu Coverage
The stations, part of the Milwaukee Radio Alliance, were the first in Milwaukee to switch to all-Christmas music this year, on Nov. 1, as "The Elf." At that time, program director Stan Atkinson said the stations planned to revert to Martini mode after Christmas.

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