D/FW Radio: Sports Talk Ratings Tighten

The big news for Sports Radio in the latest Nielsen ratings, according to Sports Media columnist Barry Horn at The Dallas Morning News, is that KTCK 96.7 FM / 1310 AM The Ticket did not win every primetime weekday hour in the demographic that pays the bills – men 25-54.

Primetime is defined here as 6 a.m. to 7 p.m. when the high-priced local talent is on the air at all three sports talk stations.

At 4 p.m., “The Afternoon Show” on KESN 103.3 FM ESPN Radio scored a 4.4 share to top the 4.2 earned by “The Hardline” on The Ticket.

Also at 6 a.m., KRLD 105.3 FM The Fan’s “Shan and R.J.” topped The Ticket’s “Musers”, 4.1 to 2.8.

Overall in the ratings period for men 25-54 it was The Ticket (4.5), Fan (3.7), boosted by Cowboys programming, and KESN (2.5).