There are quite a few PD's already (or about to) programming all-Christmas Music, but how many would think of kicking-off the holiday tunes with the Black Eyed Peas?
It happened in Chicago as WILV 100.3 FM started its holiday fare Thursday with "Let's Get It Started" by The Black Eyed Peas.
WILV airing what it terms "The Perfect Christmas Blend" blending the holiday classics along with today's hottest variety of music. To do this, WILV will alternate a hit song with a holiday classic all through Christmas Day. One from today and then one from Santa's sleigh.
WILV Program Director Marty Bender said, "For more than a year now Hubbard Radio Chicago has been committed to re-inventing the standard AC format. In that spirit, we are presenting a new way to hear the holiday. This is yet another unique 'touch' for our growing and lucratively targeted adult audience. This isn't a radio strategy as much as it's simply giving our listeners a balance of the two types of music they want to hear."
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