Boston Radio: Report..Glenn Ordway, WEEI Talking Return

Glenn Ordway

Glenn Ordway and Entercom Boston boss Phil Zachary reportedly have met on “three or four occasions,” to discuss Ordway’s return to WEEI 93.7 FM and both are “open to the appropriate opportunity,” Zachary said, but, according to The Boston Herald,  he denied there’s an agreement in place for Ordway’s return to the station
that he called home for 
27 years.

The Herald reports Ordway could be back on the air early next year, teamed up for a new “Big Show” with the just-hired Jerry Thornton, and “a revolving cast of third men in.”

WEEI’s critical afternoon-drive shift currently is being manned by Michael Holley and Dale Arnold. But they still lag behind rivals Michael Felger and Tony Massarotti on WBZ 98.5 FM The Sports Hub. According to the Herald, Arnold is on a week-to-week contract deal and Holley’s option comes up Feb. 1., at which point, the change will be made.

“(Entercom) has realized that cutting Glenn Ordway loose was a huge (expletive) mistake,” said Someone Who Knows. “To their credit, they are willing to admit that and bring him back to compete with Felger and Mazz.”

Ordway was sent packing by former Entercom Boston boss Jeff Brown, who departed the station after a disastrous run that saw the longtime sports signal lose a huge chunk of its 
audience to The Sports Hub.

Brown replaced Ordway with Mike Salk and teamed up Salk with Holley. But the duo couldn’t compete with The Sports Hub. Salk hit the road back to Seattle last March amid reports that station suits were searching for a new afternoon-drive host, and Arnold slid into the seat. But neither team was ever able to pull the numbers that Ordway and his “Big Show” did.

In the most recent three-month ratings period, Felger and Massarotti were in first place with adult men for the ninth straight time with an 8.8 share. Arnold and Holley were fourth with a 5.6.

Ordway launched his “Big Show Unfiltered” on the Internet earlier this year but could not reach as many listeners with the new platform as he did 
on so-called “terrestrial” radio.