Since 2009, Pandora has partnered with 26 automotive brands, and 145 vehicle models have Pandora software loaded into their dashboards, including the top 10 best selling passenger cars in the U.S., according to the company. Pandora certainly isn’t in every connected vehicle out there, but no other third-party developer can claim that kind of presence in the automobile.
The attention Pandora has paid to the connected car is a result of Pandora’s stated mission: to be at any intersection where radio listening and the internet meet, a topic Pandora CTO Chris Martin will delve into with Janko Roettgers at Gigaom’s Structure Connect conference in San Francisco next week. One of the most obvious intersections is the car, where Pandora estimates more than half of radio listening occurs.
“We want to get as close to possible to the FM radio model as possible,” Pandora VP of automotive business development Geoff Snyder told me in an interview last week. “If Pandora was the last thing playing when you get out of your car, we want it to be the first thing playing when you get back in.”
About 7 million Pandora users have listened to music through an integrated app in their cars – and that doesn’t count the users who simply plug their smartphones into an auxiliary jack in their car’s stereo system. That may not sound like a lot when compared against Pandora’s 250 million registered users or even its 76.4 million active monthly users , but it’s also important to remember that there are relatively few connected cars on the road today.
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