RAB Updating, Revamping Iconic Instant Library

The Radio Advertising Bureau has released the first wave of a complete revamp of its signature Instant Background Reports Library, with additional reports to be rolled out through the end of first quarter 2015.

The updated roster of Instant Backgrounds focuses on key business categories for radio and adds new data points such as total ad spending, ad-to-sales ratios, ‘why radio’ statistics and links to additional resource information – presented in an easy-to-read, printer-friendly format.
More than 35 of the new reports are now available online, including Auto Dealers, Home Improvement/Hardware Stores, Financial Institutions, Telecommunications, Real Estate, Family/Fine Dining Restaurants, Fast-Food Restaurants and Jewelry Stores. Based on volume of requests received from members by RAB’s Member Response team, a number of new business categories will be rolled out between now and April 2015. The new Instant Background library, featuring 100+ Instant Background reports will be ready for use in sales presentations across the country.

"RAB Instant Backgrounds are one of our most popular member benefits," noted Erica Farber, president and CEO, Radio Advertising Bureau. "By providing the radio sales force and our advertising customers with vital industry and consumer business intelligence, we become true marketing partners with one common goal of driving revenue for our clients."

The RAB Instant Backgrounds Library is a benefit of RAB Membership. To learn more about accessing this library, log on to www.rab.com.