Jay Leno, CNBC Deal In the Works

Jay Leno is making another bid for primetime success, this time with a series that is close to being approved at CNBC, according to Variety.

The latenight veteran is expected to host a program focused on his love of cars, this person said. Leno’s publicist, Richard Guttman, and CNBC declined to comment.

Leno this time burnish his hobby. He has long been known to enjoy collecting cars. The deal is not finalized, but looks promising, this person said.

CNBC, which is best known for its daily coverage of business and the markets, has been making more strides in primetime as of late. The network has found ratings growth by airing reruns of ABC’s “Shark Tank” as well as reality series like “The Profit” and “Restaurant Startup.” CNBC has struggled in the time period in the past, testing everything from talk shows hosted by Dennis Miller and John McEnroe, to documentaries made by its business-news staffers.