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Wednesday, October 1, 2014

DC Radio: WIHT Dominates The Demos

Aside from WTOP remaining #1 in the September PPMs released by Nielsen (6+ AQH Share), the news in DC is the domination of WIHT 99.5 FM. iHeartMedia's Hot 99.5 FM leads the market in Cume...is #4 6+...but, more importantly the Top40 is #1 25-54, 18-34 AND 18-49.

As for the rest of the Top5 6+..WTOP 103.5 FM was off 8.5—7.9, but retained #1 boasting rights, followed by Howard University's UrbanAC WHUR 96.3 FM spikes 5.4—6.5 at #2. American University's non-com N/T WAMU 88.5 FM had an uptick in September 6.2—6.3, but dropped to #3 in the Top5.

And Radio One's UrbanAC WMMJ 102.3 FM was up 4.6—4.8 and finished 5th.

25-54: WIHT...WHUR...WTOP...WWDC...WAMU

18-34: WIHT...WKYS...WPGC...WMZQ tied WWDC

18-49: WIHT...WHUR...WPGC tied WKYS...WWDC tied WIAD

Cume: WIHT-FM 1,255,500...WASH-FM 1,164,700...WTOP-FM 1,098,600...WIAD-FM 935,700...WBIG-FM 857,300

  

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