Cumulus, WW1 Celebrate Rdio Free Streaming Partnership

Cumulus and Westwood One last night celebrated the expansion of Rdio's free ad-supported streaming options with a star-studded event at the Diamond Horseshoe. Singer-songwriter Matt Nathanson hosted and performed the event, which was led by Florida Georgia Line and featured performances by The Madden Brothers and Capital Cities.

The national sales force of Westwood One now provides exclusive ad sales representation to power free streaming on Rdio – offering listeners on-the-go access to more than 50 curated stations and over 30 million songs, 15 times more than the leading competitor.

By combining broadcast radio's 90 million weekly listeners with Rdio's industry-leading digital music services, Westwood One offers advertisers the unique ability to reach consumers on any device, anytime.

Anthony Bay, Benji & Joel Madden, Lew Dickey

Rdio's newly enhanced product offering includes streaming from a wide variety of station types – including algorithmic artist and genre-based stations, human curated stations programmed to fit any mood or activity, personalized stations tuned to each individual listener and stations based on tastemakers.

Anyone can now instantly enjoy rich, programmed free stations – no trial or subscription necessary -- and can enjoy all of the new features cross platform. This free product update underscores Rdio’s commitment to create the best-in-class streaming Internet radio experience through personalized music discovery, coupled with a best in class on-demand subscription offering.