Columbia SC: Paul Cannell New PD At WMFX

Paul Cannell

Alpha Media/Columbia, SC has announced it has named 20-year industry vet Paul Cannell as Program Director of Classic Rock WMFX 102.3 FM MyFox.

"Paul clearly understands how to build those strong bonds with the listeners and the community that makes local radio so irreplaceable and powerful," says Senior VP/Market Manager Mike Hartel. "I am truly excited to see all the energy and creativity that Paul will bring to the Fox 102.3 brand."

"It's nice to have a rock programmer who gets the life group and can bridge the old rock and roll lifestyle with contemporary sensibilities," said Alpha Media Executive VP of Programming, Scott Mahalick. "I'm confident WMFX is in great hands under his leadership."

WMFX 102.3 FM (6Kw) 60dBu Coverage

"To say I'm thrilled to be joining Alpha Media would be an understatement," said Cannell. "Larry Wilson, Bob Proffitt, Bill McElveen, and Scott Mahalick have created an amazing company focused on compelling local radio... so when the opportunity came along to join SVP/Market Manager, Mike Hartel and his crew in South Carolina, it was a quick and easy decision. There are some great things happening in this building, and I'm excited to build a powerhouse rock station for Columbia!"