Boston Radio: iHeartMedia Gets OK To Go Non-DA With The Bull

The FCC has given iHeartMedia the green light to go non-DA with it's WBWL 101.7 FM in Boston. It's the home of newly-minted Country The Bull.

WBWL 101.7 FM (1.7Kw) 60dBu Coverage

For The Bull (licensed to Lynn, MA) to be upgraded, CC submitted a proposal to the FCC which allows it to go directional with its Providence WWBB on adjacent 105.1 FM.  That move in effect would mean Classic Hits WWBB would become a Class A signal instead of its current Class B designation.

Also...FCC is allowing iHeartMedia's Classic Hits WCIB 101.9 FM  on Cape Cod to use a directional antenna and reduce power from 50Kw to 13Kw. iHeartMedia recently closed on WCIB as part of the three-way swap involving Connoisseur and Qantum.

The changes to the three stations improves coverage south of Boston for “The Bull” although it would remains a Class A signal.   The Bull competes with Greater Media's WKLB 102.5 FM.