VA Radio: Ralph Salierno Named Interim GM For Star Radio

Longtime radio sales executive Ralph Salierno has been promoted to interim general manager of the Star Radio Group.

Salierno, 62, has worked for the group for more than two years as director of sales. His career in radio sales has spanned two decades and four radio conglomerates.

He succeeds Paul Johnson, who is now with Richmond’s Alpha Media, as top executive.

The Star Radio Group, which is owned by The Free Lance–Star Publishing Co., operates four stations: WFLS 93.3 FM, WVBX 99.3 FM, WWUZ 96.9 FM and WNTX 1350 AM /96.5 FM.

“Ralph has been a key member of the Star Radio group and has earned this internal promotion,” said Gene Carr, publisher and chief executive officer of the FLS and Star Radio Group. “In his new duties as interim GM, he will continue to serve as the director of sales as well. Ralph has done a great job in driving revenue growth.”

Salierno, originally from New Jersey, has moved around the country—living in Florida, Oklahoma, Tennessee and Virginia Beach during his radio career. But he said the Washington D.C. area was always where he wanted to end up and raise his family.

Carr also announced the promotion of Jeff Beck to Program Director.

“Jeff brings years of service and industry knowledge to the team,” Carr said. “This new management team will help to position the company for further growth.”