Toledo: Cumulus Readies WMIM Flip To Nash Icon

Cumulus announces that WMIM 98.3 FM My98 licences to Monroe, MI, will launch as 98.3 Nash Icon on Friday, October 3 at 5:00 p.m EST.

Nash Icon is a new format playing the best Country hits from Country music’s most iconic artists, driven by Country music fans’ desire for more exposure to their all-time favorite artists from 1980 through today. The station will feature artists from Reba McEntire, Rascal Flatts and the Dixie Chicks to Garth Brooks, Alan Jackson, Martina McBride and Kenny Chesney.

98.3 Nash Icon will feature local on-air personalities including Chris King and Mark Benson and will be operated by current WMIM staff, with no personnel changes anticipated.

WMIM 98.3 FM (3.4Kw) 60dBu Coverage

Andy Stuart, Regional Vice President for Cumulus said: “We spent a great deal of time analyzing what is the best format for Monroe, and it became quite clear that Nash Icon is ideally suited for the market. I really appreciate the time and effort that John Dickey, Mike McVay, Bob Raleigh and Charlie Cook have all provided and appreciate having this format available in the Cumulus family to bring to the Monroe community.”

Chris King, Program Director for WMIM/98.3 Nash Icon said: "Nash Icon is an exciting new format and the perfect fit for Monroe and Monroe County. This station will proudly serve Monroe, Monroe County and Southeastern Michigan with the music that listeners love and our continued commitment to the community. I am very happy to be a part of this new chapter in Monroe radio."

98.3 Nash Icon is one of the first 20 Cumulus stations in the U.S. to offer this brand new format to radio listeners and Country music lovers. Nash Icon is an important complement to the more contemporary artists that are heard on NASH, its sister brand.