Nielsen Revises DMA Ranks

According to Nielsen’s latest Local Television Household Universe Estimates for the upcoming 2014-15 television season, there are 113,808,820 TV homes in the U.S. That’s a 1.7% decrease from Nielsen’s 2013-14 TV Household Universe Estimate.

TV NewsCheck reports of Nielsen’s 210 Designated Market Areas, 46 increased their positions, while 52 dropped. There were no changes in the top 10 markets, but right below that, four DMAs swapped spots:

• Phoenix moved up from 12 to 11.
• Detroit from 11 to 12.
• Tampa-St. Petersburg, Fla., went from 14 to 13.
• Seattle dipped from 13 to 14.

Rounding out changes in the top 30:

• Pittsburgh (23 last year) and Portland, Ore. (22) swapped slots.
• Charlotte, N.C., (25 last year) and Raleigh-Durham, N.C. (24) traded places.
• Baltimore (27 last year) and Indianapolis (26) flip-flopped.

Most of the remaining moves were only one or two spots. The two biggest gainers were Greenwood-Greenville, Miss., which jumped from 199 last year to 190, and Odessa-Midland, Texas, which rose four slots, from 150 to 146.

For the full list of DMA rankings: Click Here