Nielsen RADAR: Nets Reach 180M Amiercans

Nielsen Tuesday reported in its September 2014 RADAR Radio Network Ratings that more than 180 million Americans age 12 or older listened to a network radio commercial during an average week.

The 46 networks measured by Nielsen RADAR reach 67.7% of the U.S. population each week.
Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.

Key insights from the report:

• The national audience that heard a network radio commercial during an average week remains very consistent: 180.4 million Americans aged 12+ according to this release.
• That’s nearly 70 percent (67.7) of all Americans aged 12+ who heard a network radio commercial during an average week.
• Among Hispanics aged 12+, 62.5 percent of listeners heard a network radio commercial during an average week. That’s about 26 million listeners.
• About 75 percent (74.4) of all African Americans aged 12+ heard a network radio commercial during the average week.
• In the top 25 DMAs, network radio reached 93.8 million listeners, almost 70 percent of the 12+ population in those markets.