L-A Radio: KFWB Releases 'The Beast' Monday

KFWB 980 AM completes it morph into its sports format this Monday.  The station will now be branded as TheBeast980, Los Angeles’ new all-sports radio station with a mix of original programming focusing on the L.A. sports scene, highlighted by the only local sports program during the morning rush-hour commute.

Offering local sports fans an alternative to nationally syndicated morning shows, former L.A. Clippers and UCLA star Marques Johnson will team up with the popular and accomplished broadcast personality, Jeanne Zelasko, to co-host a live sports talk program originating from Los Angeles. Airing weekdays from 5:30am – 9:00am, the show will feature the longtime Voice of the Clippers, Ralph Lawler, and other notable insiders.

Jeanne Zelasko

The Beast 980’s weekday lineup will continue with The Jim Rome Show airing live from Orange County from 9:00am – Noon; the Dean of L.A. Sports, Fred Roggin, from 12noon – 3:00pm; the new provocative tandem of ex-NFL player George Wrighster and veteran radio/TV host and journalist, Brett Winterble from 3:00pm – 7:00pm; “L.A. Sports Today,” looking at the day’s hottest local stories from 7:00pm – 9:00pm; and Doug Gottlieb from 9:00pm – 11:00pm. (Complete lineup listed below.)

The Beast 980 is the flagship station of the Los Angeles Clippers, airing every game and comprehensive behind-the-scenes coverage throughout the year. The Beast 980 will also carry a full slate of NFL action including exclusive primetime Sunday, Monday and Thursday evening games, NCAA football and basketball play-by-play, “Trojans Live”, a weekly look at USC athletics, and frequent sports updates from Ted Sobel, Sam Farmer and Amy Bender.

The Beast 980 Weekday Schedule

• 5:30am – 9:00am Marques Johnson / Jeanne Zelasko
• 9:00am – 12:00pm The Jim Rome Show
• 12:00pm – 3:00pm Fred Roggin
• 3:00pm – 7:00pm George Wrighster / Brett Winterble
• 7:00pm – 9:00pm “L.A. Sports Today”
• 9:00pm – 11:00pm Doug Gottlieb
• 11:00pm – 3:00am The DA Show (Damon Amendolara)
• 3:00am – 5:30am Tiki Barber / Brandon Tierney / Dana Jacobson