HD Radio Satisfaction is High Among Users

iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting, has announced findings that show 91% of HD Radio users are ‘completely’ or ‘very’ satisfied

75% of all Adults 12+ listen to HD Radio stations each week. With almost 20 million HD Radio-equipped cars on the road, there is over 56 million hours of in-car HD Radio listening per week.

Research recently completed by the RDA Group, an automotive consumer research firm, shows growing HD Radio Awareness, satisfaction and advocacy. A survey of 1,022 new car buyers, including 500 HD Radio users revealed:

HD Radio Awareness is Growing: 71% of consumer are aware of HD Radio Technology, up from 60% in 2012.

There is Broad Satisfaction with HD Radio Services: 92% of users are ‘completely’ or ‘very’ satisfied with the digital audio quality, 89% with program info (song title, artist and album display), 86% with the service being free, 82% with HD2, HD3, and HD4 channels, 74% with artist experience (album art and station logos), and 72% with real time traffic updates.  All of these numbers represent increases over the 2012 data.

There is Strong Advocacy among HD Radio Users: 97% of HD Radio Technology users would ‘definitely’ or ‘probably’ recommend HD Radio technology to their friends and relatives.

Consumers Want HD Radio Receivers in their Cars: 91% of all consumers ‘definitely’ or ‘probably’ want an HD Radio receiver in their next vehicle; 80% expect it to be a standard feature.