Cox Merges Two Units To Form 'Gamut'

CoxReps today announced the launch of Gamut, a new company that combines the assets and strengths of what were formerly Cox Digital Solutions and Cox Cross Media.

The new company, which is comprised of four distinct channels of solutions, was formed to offer publishers and advertisers a full spectrum of support and comprehensive media solutions that capitalize on a deep-rooted expertise and heritage of media excellence to deliver top-quality service.

Leveraging deep-rooted expertise, technology, real-time data, and precision targeting, Gamut executes on a local, regional, and national level. The business offers a robust suite of capabilities and a streamlined service for publishers, advertisers, agencies, and small-to-mid sized businesses.

Gene Pizzolato

“We are committed to providing our clients with services that adapt to the ever-evolving media landscape,” said Gene Pizzolato, president and general manager of Gamut. “As Gamut, we bring together powerful technology and end-to-end expertise to deliver solutions that help publishers and advertisers optimize results.”

Gamut is comprised of four channels of solutions, which offer a broad-spectrum of media solutions that serve publishers and advertisers.

The channels include:

• Programmatic + : Enables publishers to maximize yield for their display, mobile, and video inventory with a real-time pricing (RTP) engine, and delivers access to exclusive inventory and superior cross-channel audiences for advertisers. The technology offers proven profitability that optimizes across the inventory value spectrum, delivering more flexibility and ease of use.
• Reps + : Offers guidance on a full campaign lifecycle, working to identify the right audience, digital media mix, and platforms to drive peak performance. An experienced team helps advertisers achieve digital, cross-channel campaign goals, powered by deep-rooted media expertise and access to high quality data.
• Reach + : Provides a turnkey wholesale product for publishers to deliver expanded access to audiences, generating more advertising revenue while effectively extending the magnitude and frequency of cross-channel campaigns. A customized white-label solution, Reach+ provides access to large audience pools solving display, mobile, video inventory shortfalls, helping to ensure success.
• Cross Media + : Delivers custom solutions for fully integrated, multi-market, television-driven campaigns, complemented by digital solutions, providing access to key audiences based on televised events that attract large audiences. With deep expertise in local markets, CrossMedia+ offers a streamlined service to execute on a local, regional, or national scale, supported by a team that executes full media planning, buying, execution, and post-campaign reporting.

“We are excited to announce the launch of Gamut as the newest brand in the Cox Media Group family,” said Neil Johnston, executive vice president, strategy and digital innovation at Cox Media Group. “As a media company, we fully understand the needs of both publishers and advertisers, and we will continue to deliver quality service and optimized results as Gamut.”

For more information on Gamut and the services it provides: Click Here.