San Diego: XHPRS Signs Jack Diamond For Mornings

Broadcast Company of America has announced veteran radio personality Jack Diamond has been signed to do mornings on it's XHPRS 105.7 FM in San Diego (licensed to Tijuana).

The move is effective Monday, August 18 when the Classic Hits station rebrands as 105.7 MaxFM.

Diamond will be joined by co-host Kim Morrison and  producer Kayla Yap.  He returns to the San Diego market where he hosted KSON’s top rated morning show in the early 1990s, and also appeared nightly on KNSD-TV doing weather and entertainment reporting.

XHPRS OM/PD Mike Shephard stated, “We are thrilled to welcome him back home. It’s an exciting time for us at BCA Radio as we unveil our new logo and re-branded name and the final evolution of our musical recipe."

The Classic Hits format has evolved over the years from '60s-'70s to '70s-'80s. Based on extensive market research in San Diego, we saw a demand for a fun, upbeat station focused on the biggest hits from the late '70s all the way through the early '90s, ‘songs that make you feel good!’ While our music mix had already progressed to that point, our research also indicated that the ‘Walrus’ brand was primarily associated by the market with 60s music. Thus, the re-branding to 105.7 MaxFM."

Jack Diamond photo

Diamond is probably best known for his successful 24-year run in mornings on WRQX 107.3 FM in Washington. He got the boot from Cumulus's then-Mix 107.3, in the spring of 2013 after doing the morning show for two decades. Later that year, he did a short-lived gig at WLYF-FM  in Miami. And earlier this month, Diamond hosted a week's worth of morning shows on Chicago's WLS 94.7 FM.  His major market resume also includes KNBR/San Francisco, WABC/New York, WRKO/Boston and WQXI (94Q)/Atlanta.

Diamond commented, "When I left San Diego before my 24-year run with ABC Radio in Washington, DC, I told my KSON PD, Mike Shepard that I'd be back. He said, 'Great -- when you're ready, call me!' and I did. California Dreamin' has once again become a reality. Shepard and VP/Market Manager Norm Feuer have a great strategic plan, and we have two great partners in place in Kim & Kayla. Let the games begin!"

Diamond has also performed as a stand-up comedian and opened for comedians such as Jerry Seinfeld, Jay Leno and Tim Allen. Jack's band has shared the bill with national touring acts such as Paul Simon, Bob Dylan, The Moody Blues, and Elton John, as well as headlining their own shows.

The new MaxFM line-up includes Diamond from 6-9am, Jay Coffey 9am-2pm, and Christina Martinez joins MaxFM for afternoon drive 2-7pm.