Part of that is because of the reunion on KIRO 710 AM ESPN
of Mike Salk and Brock Huard, whose odd-couple chemistry made them a formidable
pairing for four years, according to Stone. That was before Salk took off, in March 2013, for an
ill-fated stint at Boston giant WEEI, where he lasted just a year.
But part of the intrigue, undeniably, is the new time slot
for Brock and Salk: 7 to 10 a.m., putting them squarely against KJR 950 AM’s morning
institution, Mitch Levy. Levy has gone mostly unopposed in local sports
programming since he switched from afternoons to become Mitch In The Morning in
April 1996.
In their previous four-year incarnation, Brock and Salk went
from 9 to noon.
Salk, who grew up in the Boston area and began his career
there, found that going home — and replacing fired legend Glenn Ordway — didn’t
bring happiness.
Levy is currently on vacation, attending the MLB All-Star
Game with his sons. KJR program director Rich Moore is also on vacation. Kent
Haehl, the market president of Clear Channel Communications, which owns KJR,
declined to comment on the 710 relaunch other than to say, via email, “Mitch is
the best in the business. ... They are going up against Mitch, not the other
way around.”
Salk resigned from WEEI in March to take a job as 710 ESPN’s
program director, which had become vacant. In that role, he engineered the
lineup reshuffling that debuted Monday, featuring his return to the airwaves.
During Salk’s absence, Huard had been paired with former Seattle Times staffer
Danny O’Neil, whom Salk called “an absolute superstar in the making.” O’Neil is
now on from 3 to 7 p.m. with Jim Moore and Dave Wyman.
No comments:
Post a Comment