Nielsen Rolls Out Video Mobile Measurement

Lynda Clarizio

Nielsen Tuesday announced that the commercial availability of mobile measurement in Nielsen Online Campaign Ratings has been met with significant client adoption—including industry leading agencies, advertisers, media companies, ad networks and platforms.

The recent launch positions Nielsen’s marquee digital measurement offering as the only robust solution available today that provides a campaign’s full digital audience—across computers, tablets and smartphones.

Adoption of the expanded Nielsen Online Campaign Ratings has been considerable, with dozens of media sellers opting in to measure mobile on their sites, apps and networks. These include Adap.tv, BrightRoll, Collective, Defy Media, Drawbridge, Evolve Media, Freewheel, Innovid, LiveRail, Lotame, Rhythm NewMedia, Torrential, Tremor Video, TubeMogul, Twitch, Vdopia, Verve, Videology and YuMe.

"The response to our mobile launch has been incredible, with existing Nielsen Online Campaign Ratings clients clamoring for it and a slew of new clients coming on board for the opportunity to understand reach in the dynamic mobile environment for the first time,” said Lynda Clarizio, President, U.S. Media, Nielsen.

“With this adoption, the enhanced Nielsen Online Campaign Ratings stands to transform the mobile advertising industry—bringing the confident investment and accountability that only third-party, comprehensive metrics can deliver.”

The availability of comprehensive smartphone and tablet measurement in Nielsen Online Campaign Ratings provides clients with a complete view of their digital audience for the first time. Nielsen not only provides highly precise demographics on a campaign running across platforms, but will also provide an accurate count of how many consumers saw an ad only on a PC, only on mobile and on both—for total and device-specific reach. Nielsen Cross-Platform Campaign Ratings, which offers a holistic view of ads across TV and digital, has also been augmented to include mobile measurement.