Darryl Parks: News/Talk's A Ratings Disaster

Darryl Parks

Media&Culture blogger (and radio guy) Darryl Parks says he's an optimistic guy by nature.

Parks writes in his Media Blog, "I always think positive, maybe to a fault.  I’m also a realist and a competitive son-of-a-bitch who has no other goal other than to be number one.  Coming in second is being the first loser. Losing sucks!

But, competitiveness, on the one thing that matters (Rule #1 – Ratings and Revenue), seems to have been forgotten in today’s so-called “(Conservative) Talk Radio.”

The June PPM ratings are rolling in and outside of a few stations, the ratings are a disaster.  The monthly ratings for many talk stations are in a free fall, displaying a product detached from all but an old, small, shrinking and worthless audience.

I know.  It will get better as money rolls in for the mid-term elections this fall."

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