Plus Pages

Wednesday, July 16, 2014

CA Radio: Entravision Starts Three Station Tri-Cast

Entravision Communications Corporation has announced that the combined content simulcast of its Super-Station "Jose" KLYY 97.5 FM in Riverside, CA and  KDLD 103.1 FM 103.1 in Santa Monica, CA. and KDLE 103.1 FM, in LA-Newport Beach, is the #1 Ranked Spanish-language radio station in Los Angeles, in Prime Time among Latino Adults 18-49 (M-F6a.m.-7 p.m.), according to the combined June 2014 ratings reports released by Nielsen Audio.

KLYY 97.5 fm (72Kw) 54dBu Coverage
Since April 1, 2014, KDLD and KDLE have broadcast Jose KLYY content in simulcast, and Nielsen has reported rankings for these stations independently; however, beginning July 28th, Nielsen will recognize Entravision's "Jose FM" stations as KLYY-FM only; combining the three signals into one station for its radio reporting.  Through the creation of this "Super-Station" and the addition of KDLD and KDLE, Jose has increased its coverage across Central Los Angeles, Orange County and the San Fernando Valley.

KDLD 103.1 FM (3.7Kw) 60dBu Coverage
Entravision's Jose FM's combined content simulcast success is in part driven by its strong drive time programming and unique on-air personalities.

"Los Angeles is the largest Latino radio market in the U.S. and the creation of this super-station significantly expanded the reach of our successful and growing Jose format," said Jeffery Liberman, Chief Operating Officer of Entravision. "We have a strong commitment across all our markets to deliver the best musical content and personalities and are proud to position Entravision as the go-to source for fresh and vibrant programming that is both entertaining and culturally significant. Our success reflects the hard work of our entire staff and the dedication and loyalty of our valued listeners and advertising clients."

KDLE 103.1 FM (300watts) 60dBu Coverage
"We are pleased with the superior performance of our Los Angeles Jose station, which further strengthens our platform and increases our ability to connect advertisers with the growing Latino consumer market," added Matt Cardenas, SVP Integrated Marketing Solutions for Entravision in Los Angeles. "Jose is a thriving station that brings a unique sound and some of the best personalities on air to our listeners."

No comments:

Post a Comment