Benztown Inks Partnership With Radionomy

Justin Case

Benztown has announced that it has entered into a promotional partnership with Radionomy, a groundbreaking online radio platform. The partnership includes: the creation of a dedicated Benztown online radio station www.benztown.com/radionomy, promotional packages, and select Benztown imaging offerings and educational webinars to be made available to Radionomy broadcasters. Radionomy and Benztown will also offer the thousands of radio stations on the Radionomy platform discounts and special customization packages.

The first Radionomy webinar featuring Benztown’s imaging expertise will be presented today from 2:00-3:00 pm Eastern bit.ly/1rzRndD.The webinar will feature Justin Case, Vice President of Programming for Benztown, who will share best practices for creating a compelling radio brand through expert imaging.

As part of the promotional partnership with Radionomy, Benztown has utilized the Radionomy creative platform to program a 24/7 station of top hits, seamlessly integrating its hand-crafted radio customization and creative audio branding. The result is a great listening experience and a powerful marketing tool for Benztown’s 20 imaging libraries and custom imaging, voiceover, programming and jingles services. www.benztown.com/radionomy

Masa Patterson, Vice President, Sales and Operations for Benztown said: “Our mission is to bring our high quality creative imaging products and services to online radio. Radionomy made it possible for us to take our captivating content and create a radio experience that is quintessentially Benztown. We were up and running in a short time and are excited to share the results.”

Rae Palermo, Community Manager for Radionomy said: “"Radionomy is thrilled to be supported by Benztown's imaging expertise for radio. By galvanizing their rich experience to help both our Internet and terrestrial radio broadcasters everyone wins, including the listeners."

Radionomy was in the news earlier this year when the company purchased SHOUTcast and Winamp from AOL. With that acquisition, Radionomy is now engaged with one in every two online radio stations. The Radionomy Group also includes TargetSpot (another recent merger), which allows Radionomy to be the only complete, no cost, Internet radio solution that includes ad insertion and revenue shares with broadcasters.