Triad Radio: WTOB Goes Live As 'Not-For-Profit' Station

WTOB 1380 AM in Winston-Salem is bringing back the Oldies, according to journalnow.com.

The station was a Triad favorite in the 1950s, ‘60s and ‘70s, with legendary local disc jockeys such as George Lee, Rick Dees and The Flying Dutchman. It later moved from rock and roll to other formats, including news, talk, Christian programming and Spanish language programs. 

But it is now under new management, and after playing music in an automated mode for the past month, it has gone live.

“Everybody’s going to find out what we’re doing,” said Dan Curtis, the station manager.

The station will have a “Classic Hits” format with popular music from the 1950s through the 1980s, as well as classic jingles, live DJs and interviews with past artists.

“We’re the only station that does the Classic Hits format between Charlotte and Raleigh,” said Coyote Nash, the program director, brand manager and one of the DJs, who previously worked at the original WTOB and other local stations such as WAIR and WKTE.

In addition to Curtis and Nash, other personnel at the revived WTOB will include Melanie Michaels from WTQR, Rick Archer from WAIR, Curtis Lee from WAIR, legendary radio DJ Jim Starr, and others.

WTOB 1380 AM (5Kw-D, 2.5Kw-N)

The station, which is owned by Davidson Media, will run as a not-for-profit station with the objective of raising money for charities. All profits after expenses are paid will go to charity organizations in the Winston-Salem area.