NYC Radio: CBS Teams With Lexus For Golf Promotion

The New York, New Jersey and Connecticut Lexus dealers and the Metropolitan Golf Association (MGA) have launched a unique advertising partnership that will be featured across CBS Radio, television and digital properties in New York.  

The 12-week Lexus Perfect Drive content initiative is hosted by popular WFAN 660 AM/ 101.9 FM personality Craig Carton, and was developed in collaboration with CBS Altitude Group and Team One, the ad agency for Lexus, to create excitement in the golf community through an engaging promotion implemented via original audio and video while also driving consumer awareness of the Lexus brand.

            Vignettes broadcast on WFAN-AM/FM, WCBS 880 AM, WCBS 101.1 FM, and CBS 2 New York, and featured on www.cbsnewyork.com offer an insider’s view into an array of renowned golf courses, and in-depth conversations with each club’s Head Pro as they reveal tips on what it takes to make par on the course’s most challenging hole.  A different course will be highlighted each week of the campaign.

            During the promotion Lexus enthusiasts can visit one of 21 tri-state area dealerships where they can test drive a featured automobile or enter to win a VIP experience at a local golf club.  One grand prize winner will receive a trip to a famed golf resort in Ireland.