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Wednesday, June 4, 2014

Chicago Radio: MLB Cubs Jumping To WBBM

The Cubs are set to announce WBBM 780 AM / 105.9 FM  as the team's new flagship radio partner.

The Chicago Tribune quotes sources close to the situation confirmed Tuesday night that the Cubs have signed a long-term deal with the CBS-owned station to carry the team’s games beginning next season. Terms of the deal were not disclosed, but sources said it also involves promotion with other CBS Radio stations in Chicago.

The team is expected to announce the new broadcast partnership formally on Thursday, according to sources.


The move to CBS marks the end of a 90-year relationship with WGN 720 AM. The Tribune Co.-owned station reportedly was losing money on the broadcasts and chose to exercise an option to reopen its radio contract with the team last fall. Station executives cited low ratings after losing 197 games over the last two seasons as contributing to revenue declines.

The previous deal was valued at $10 million, according to earlier reports in the Tribune. WGN had the right to match the new CBS offer, but chose not to, according to sources.

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