And the Radio Mercury Award Winners Are...

Winners for the 2014 Radio Mercury Awards were announced this evening at the 23rd annual awards reception at le Poisson Rouge in New York. 

This year’s $50,000 Best of Show award was given to Wieden+Kennedy for their spot, “MomSong” for Old Spice.   “MomSong was the clear choice and the most engaging spot we heard,” noted Matt Eastwood, worldwide chief creative officer, JWT and this year’s chief judge. 

“All of this year’s winners deserve to be recognized for their inspiring and exceptionally creative spots and campaigns.”

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“These winning spots and campaigns are true testaments to radio’s ability to engage consumers, build brands and inspire the next generation of creative minds,” said Erica Farber, president and CEO, Radio Advertising Bureau and chair of the Radio Creative Fund. “Our mission is to recognize those storytellers who create an audiophoric world and truly capture our hearts and minds.”

PHOTO: Chief Judge Matt Eastwood, W+K’s Justine Armour &  RAB president Erica Farber

This year’s Marketer of the Year Award was presented to GEICO. Bruce Reese, president and CEO of Hubbard Radio presented this year’s award to Amy Hooks, broadcast marketing manager from GEICO. Erica Farber noted that “their partnership with the radio industry over the past several years to drive key objectives forward by leveraging the medium’s strongest equities has truly set GEICO apart. The unique manner in which GEICO localizes their spots and their commitment to initiatives such as the “Something to Be Proud of” vignettes targeting Federal employees are just a few more of the many examples of their effective, strategic, and creative use of the Radio medium.