The IOC announced Wednesday it had agreed to a $7.75 billion deal with NBCUniversal for broadcast rights to the Olympic Games through 2032. Instead of putting the rights up for bid as it usually does, the IOC quietly approached the network in November about an extension.
NBC got caught in a bidding war with Disney's ESPN/ABC and News Corp.'s Fox Sports when the rights were up for bid three years ago.
"The confidence and the reliable promotion of the Olympic Games and the Olympic values, it's key. This is why we wanted to build on our long-term partnership with NBC," IOC President Thomas Bach said on a conference call. "We could be sure and we are sure that the Olympic Games will be presented in a way that the Olympic spirit requires and how we see."
The deal covers six Olympics, from 2021 to 2032, and gives NBC rights to all media platforms including TV, internet and mobile. NBC's previous agreement, negotiated in 2011, included four Olympics through 2020 and cost the network $4.4 billion.
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