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Wednesday, May 28, 2014
Apple, Beats Deal Just Got A Bit Cheaper
Apple is expected to announce its acquisition of Beats Electronics this week — at the slightly reduced price of $3 billion, The NY Post has learned.
A report earlier this month tipping the deal put the price at $3.2 billion.
That may have been the case, but negotiations between Apple CEO Tim Cook and the company co-founded by Dr. Dre were not helped by a leaked report that had Beats Music with just 111,000 subscribers to its streaming service in March.
Spotify, the industry leader, has 10 million paying subscribers — plus 30 million users who use it for free.
That factor may have led Apple’s lawyers to value the firm on a slightly lower basis.
Still, the company is understood to place a high value on the profitable Beats audio business, which retails headphones — costing up to $450 — and speakers around the globe.
That business recorded sales of $1.3 billion in 2013.
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