SCBA President Goes into the Mind of an Auto Dealer

Thom Callahan

Thom Callahan takes readers inside the mind of a large car dealer principle in his latest blog post, “If I Were a Car Dealer,” available now on his media blog at www.scba.com. It also helps them think about how this person approaches the auto business and his customers and is written to inform and challenge some conventional theories about the auto industry. Readers will see the value of Radio, the basics of the auto industry, as well as brief comparisons of competing media and the dealer’s thinking on each.

“It was written from three sides of the desk,” said Callahan. “I wanted to highlight Radio’s vast advantages over other media for the auto industry, enlighten our newer sellers on the auto business and how dealers think, and ultimately reach the dealers themselves with a message of value and immediate opportunity to sell more cars and trucks.”

“Radio and all its many media platforms are perfectly positioned as a major partner for the auto industry in Southern California,” he adds. “We become stronger as an industry when we take the time to understand our clients’ business, as well as competing media, to bring real strength to the partnership that Radio has with the Auto industry, especially in Southern California.”