Report: Streaming In The Car Is Huge Business

"When you get the younger buyer, connectivity is huge. When they see our research, it's the No. 1 reason they purchase a car," says Scott Keogh, president of Audi America, tells Billboard.  Audi has pre-wired its 2015 A3 sedan with an AT&T 4G LTE connection that turns the car into a rolling Wi-Fi hot spot with access to thousands of streaming Internet stations.

According to Gartner Research, in five years 70 to 80 percent of all new vehicles will include the high-speed wireless service options. As in the smartphone wars, the same players -- Google, Apple, Microsoft and BlackBerry -- are battling for supremacy over the connected car.

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