iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting, has announced over 4.7 million people listened to an HD2, HD3 or HD4 channel in an average week, according to the latest Fall 2013 Nielsen Audio Nationwide audience estimates.
This represents a 293% increase in Average Quarter Hour (AQH) audience from the Fall 2011 survey. Also, during that same period, cumulative audience, or Cume, (the total number of unique listeners) grew over 256%.
As the installed base of HD Radio receivers rapidly increases and broadcasters continue to take advantage of digitally fed translators, the audience for HD2/HD3/HD4 programming has continued to expand.
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