Philly Radio: Buster Satterfield Named PD At WRDW-FM

Buster Satterfield

Beasley Broadcast/Philadelphia has announced the promotion of Brandon  “Buster” Satterfield to Program Director WRDW 96.5 FM Wired in Philadelphia. With the radio station since 2012, Buster was most recently the station’s Assistant Program Director, Music Director and Afternoon Host. Buster has eagerly begun his new duties and he reports to Vice President and Market Manager Natalie Conner.

His radio career began in his hometown of Detroit, where he interned and gained  weekend on-air experience at WKQI-FM. From there, Buster traveled to Fresno, CA and KSXE-FM for a full time position as night jock, production director and assistant music director. Buster’s first large market opportunity  arrived in 2007 when he was hired back by WKQI-FM in Detroit. It was at Channel 995 that he honed his on-air  and programming skills, while serving additionally as a show producer. After spending two years in Detroit, Buster traveled to New York City in 2009 for late night and assistant music director duties at WXRK-FM. From WXRK he moved to Philadelphia and to Beasley as Wired 96.5’s night show host.

Vice President of Programming Justin Chase comments, “The last couple of years, Buster has shown incredible passion and leadership making him the obvious choice to lead our talented team in Philly. Beasley has a long history of developing talent that now leads the industry in various positions within Beasley and outside of our company as well. I’m confident that we’ll see big things from Buster in the future.”

Vice President and Market Manager Natalie Conner adds, “From the first day that Buster walked into the
Wired 96.5 studios, he has shown a genuine desire to learn and a dedicated drive to win. Today’s
announcement proves that this has worked in his favor; he knows the CHR genre inside and out and he’s team leader and hard worker who is respected and loved by the staff.”

WRDW 96.5 FM (9.6 Kw) 54dBu Coverage

Buster commented, “This is an amazing opportunity, not only for me but for #TeamWired as we're excited to show our listeners and the industry what this generation of WRDW is capable of achieving. Thank you to Natalie Conner, Justin Chase, & Bruce Beasley for presenting me with this position and this incredible opportunity, and to the many people who have been enormously influential in my career leading up to now."